A billboard is more effective than a medical survey, according to a new study.
Michele Todt, an associate professor at the University of Chicago and a co-author of the study, said the results are not surprising given the number of medical advertisements that are placed around the world.
“In addition to being less effective, we’re also not sure if this is an effect of the advertising itself or the fact that they’re advertising a specific product, but it’s not clear that it’s a bad thing,” Todd said in a statement.
The study involved analyzing 1,800 ads from more than 400 different countries.
It concluded that the ads were more effective when the doctor is in the same room as the consumer, and when the ads had the same brand name.
According to the researchers, this means the ad’s marketing could be more effective if it’s paired with a clear, informative message.
However, there is also the issue of health and safety.
“We found that the more informative and the more prominent the advertisement is, the better it is,” Tudt said.
While this study suggests that health information and advertisements could work better together, Tod, along with her co-authors, said there is no consensus on which is the best way to reach your patient.
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